After a successful trajectory at a renowned law firm, José Salgado felt drawn to blend his love of law with his passion for wine. He immersed himself in the wine industries of Mexico, the United States, and Canada in cross-functional roles driving brand, sales, corporate development, and strategy at renowned companies like Duckhorn Portfolio and Fetzer Vineyards. In 2021, he joined Andrew Peller Limited to lead the company's corporate development activities, with special emphasis on VQA and DTC.